Star India’s Tamil general entertainment channel has roped in five sponsors for season 5 of Super Singer Junior – three ‘Powered by’ sponsors and two co-presenting sponsors. Negotiations are on for the title sponsorship, says a source at Star Vijay unwilling to reveal with whom. In all, there have been nine seasons of Super Singer – five for seniors and four for juniors.
Star Vijay plans to market the show through various media platforms including print, radio and outdoor in Chennai with posters, malls, bus shelters, hoardings, wall graphics, centre median, barricade branding and also through trade media portals for effective reach.
Contestants were selected through direct on-ground audition for the kids aged between 6-14 years of age in Chennai, Coimbatore and Trichy few weeks ago. The channel says that the stars of super singer show have sung for movies with prominent music composers in the industry like A R Rahman, Illayaraja, Imman and Anirudh Ravichander. Previous seasons have unearthed many a young talent that has blossomed into a passionate singer.
To name a few – Krishnamoorthy, Alka Ajith, Aajeedh Khalique, Spoorthi are title winners of Super Singer Junior the seasons. Other promising talents from the show such as Pragathi, Yazhini and many more have got a chance in playback singing.