With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love Splitsvilla with a renewed take on the concept of dating, with an all-new exciting theme, Catch Your Match. The latest season of the show will be hosted by MTV VJ, Rannvijay Singh and Bollywood’s femme fatale, Sunny Leone who will enable the contestants to discover whether there is any science behind falling in love as the tenth season of Splitsvilla goes on air on Sunday, 23rd July at 7pm, only on MTV.
Splitsvilla, the cult show revolving around dating and relationships has only been steadily rising in popularity since hitting the Indian television scene ten years ago. Its last season attracted massive viewership amongst its core target audience which stood at 19 million across the All India 15-21 Youth audience and 100 million across the All India All 2+. With such a strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the fun-filled flavour that Splitsvilla is known for.
With every new season of Splitsvilla, MTV comes up with a fresh new theme to keep the youth glued to their TV screens. The theme for the latest season of Splitsvilla has been conceptualized keeping in mind the psyche of the youth of today. To reach out to the youth across the nation the show will be supported by a 360-degree marketing push by creating multiple touch points using mediums like TV, Outdoor, Print, radio, brand associations and digital.
— MTV Splitsvilla (@MTVSplitsvilla) July 21, 2017