Amrita TV had extravagant marketing activities planned for the launch of their exclusive show Lal Salaam hosted exclusively by Mohanlal. This being the south superstar’s debut on the small screen, the show has created a huge buzz in the television channel industry in Kerala.
Speaking about this major development on the Malayalam GEC, Jayakesh Nair, COO of Amrita TV, said, Padma Shri Mohanlal agreed to be a part of this project as he liked the concept. We bring dedicated people and groups who are engaged in social service but are known to very few, on a public platform. The program, in a way, salutes such dedicated souls. Through various episodes, we also honor those who render valuable service like civil servants, police personnel, fire and security services, etc.
Also, we are giving an opportunity to the die-hard fans of Shri Mohanlal to meet him through the program, be it a child, an elderly person, celebrities or those who are underprivileged. Here, we get to see Shri Mohanlal as someone who is like us and has been with us for a long time. As expected, we got a strong positive response from the audience. Many viewers wrote to us requesting for a re-telecast of the episodes and we were glad that many came forward to aid those engaged in social service activities.
The launch episode on August 18 discussed the popular Mohanlal film Aaram Thampuran. Director Shri Shaji Kailas, Producer Shri Suresh Kumar, actor Shri TP Madhavan, actress Manju Warrier and singer Smt KS Chitra among others, who were the cast and crew with Mohanlal on this film, threw light on the various interesting moments they had with him during filming.