Thala Ajith’s Vivegam is finally hitting screens tomorrow (August 24) and the buzz around the film is as strong as expected. Fans have been in frenzy and trade analysts have been sharing the massive numbers of advance bookings, screens and shows that the film is enjoying.
All thanks to the mass hysteria, most theatres in Chennai and some parts of Kerala too, have had to start shows as early as 4.30-5am. The Tamil film is also releasing in Telugu as Vivekam simultaneously. Now, we have learnt that the Hindi dubbed version is also on its way to a theatrical release. Talking about the film, an industry source revealed that like all South Indian movies, Vivegam was also dubbed in Hindi already since the demand for dubbed films is high as far as satellite rights are concerned. But the Vivegam storm is so gigantic that releasing it in Hindi might be a great deal for the makers.
Vivegam anyway has a cast with a Pan India appeal. Apart from Thala, who is a known face for audiences across the nation, the film also stars Bollywood’s Vivek Oberoi, Kajal Aggarwal and Akshara Haasan, both of whom have worked in Hindi films. Known faces increases the films appeal to a wider audience. A good buzz around the film and positive reviews help generate further interest that transcends boundaries.
Vivegam will be reportedly releasing on 3000 screens worldwide. The film will open in about 800 screens in Tamil Nadu. In Kerala, the film is getting the biggest launch in Ajith’s career, thanks to Pulimurugan producer Tomichan Mulakuppadam. Tomichan has managed to secure 300 screens for the much-awaited Tamil film in Kerala, where the film will have a record 1000 plus shows on the opening day itself. It is only the third film to release in these many screens in Kerala after Superstar Rajinikanth’s Kabali and SS Rajamouli’s Baahubali: The Conclusion.