Gemini, a leading General Entertainment Channel, bought the satellite rights of Katamarayudu for Rs 12.5 Cr. Though a top director is not helming it, the craze of Pawan Kalyan has ensured such massive price. Director Dolly’s interesting cut of the trailer has generated huge buzz. The super popularity of first song has further helped the buzz.
Sharat Marar is producing Katamarayudu. The producer will be having good profits now. Currently, the movie is canning songs in Europe on the lead pair Pawan Kalyan and Shruti Haasan. The movie is slated for 24th March release.
Anup Rubens has composed the music and the team is planning a huge pre-release function on 18th in Hyderabad. Katamarayudu is just a couple of weeks away from hitting the screens and the buzz around the film is building by the day. Meanwhile the makers are cashing in on the craze by quoting high prices for the rights of the movie.
Theatrical rights of the movie are reportedly sold for around Rs. 85 crore and now the film has fetched Rs. 12.5 crore from its satellite rights. Gemini TV bagged the satellite rights of Katamarayudu by quoting high price among all the bidders.