Since 23 June 2017, there have been a spate of articles comparing the box office performances of the Telugu film featuring Allu Arjun, Duvvada Jagannadham, and Salman Khan’s Tubelight. Duvvada Jagannadham, promoted as DJ, was only released in Telugu so far. Although Allu Arjun has a considerable fan base in Kerala, the Malayalam version of the film is yet to be released. There is likely to be a Hindi version but that that too is in the future.
The cinemas of south India therefore have a simple arithmetic advantage: more people watch films on the big screen in the region than in the rest of India. Multiplexes have been the talk of the entertainment industry because their earnings per screen are much higher, due to inflated ticket prices. The downside is that only a small section of the population can afford to pay such high ticket prices on a regular basis. In the past two years, multiplexes have grown increasingly dependent on Hollywood films for their survival.
The film’s Malayalam dubbed version will hit screens on July 14 amidst much fanfare. Interestingly, Bunny is quite popular in Kerala as well. In fact, his Sarrainodu had set the Kerala BO on fire. As such, one can expect DJ to create a buzz as well. In case you did not know, DJ is an action-comedy and hit screens last month. It opened to a good response at the box office and earned rave reviews along the way.
The Allu Arjun and Pooja Hegde starrer was expected to continue its successful march in its third week but unfortunately, it registered a steep decline in its numbers. DJ is estimated to have collected Rs 85 lakh at the overseas box office in the third weekend taking its 17-day collection to Rs 4.85 crore. These numbers are based on various reports and they may not match with the figures released by the makers/distributors.